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Invest in a trusted source

With customers requiring a safe online shopping experience, Google has provided the perfect solution.

Launched this month, Google’s Trusted Stores programme aims to help customers identify the online stores that are offering a safe shopping experience.

In order for sites to be eligible for the programme they must meet certain criteria. The metrics measured by Google are based around two things: shipping and service. Shipping must be done in the time specified by the retailer; in terms of service, a retailer must maintain a low number of customer issues, and any that they do receive must be resolved quickly and effectively.

A retailer that takes part in the Google Trusted Stores programme can then display a “badge” on their site confirming it is part of the programme. When customers move their mouse over the badge on the site they can see a pop-up of statistics that prove the retailer’s reliability on shipping and service. It will show the number of transactions that the data is based on, thereby giving the customer a clear view of the retailer.

Google is also offering customers the option to get free purchase protection from Google, which will allow  customers to go to Google if they are having problems resolving an issue with a retailer who is part of the Trusted Stores programme.

Issues can include anything from failure to receive an item to the item not being delivered on time. However, Google has stated that this protection will not act as a product warranty or cover lost or stolen items.

Google will then work with the customer and retailer in order to resolve the problem. This added solution gives customers extra confidence when shopping on a retailer’s site and will make them more likely to shop around and venture onto new sites.

The Trusted Stores programme allows retailers to prove their credibility in a crowded market. Many shoppers are wary when visiting a website for the first time. Google’s Trusted Stores programme removes this worry and gives retailers the opportunity to prove their high levels of service. 

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