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Klout versus PeerIndex

Like many social media tools, both Klout and PeerIndex have generated plenty of buzz about themselves.

Although they have much in common, the former focuses more on influence, while PeerIndex is all about authority. Klout looks at how many people you are connected with on Twitter, Facebook and Google+, and the extent to which you are listened to. PeerIndex also measures reach, but is more interested in what you are talking about.

What they both do is allow you to benchmark your own social media influence against your competitors, which is certainly a worthwhile exercise. They also let you identify ‘influencers’ who could be useful to you, plus they allow you to ‘grade’ your audience to work out how much sway they have in the social world.

For me though, I’d feel uncomfortable putting my trust in an online grading system to work out which people matter to me. If you engage with people based purely on their Klout or PeerIndex score, then you risk overlooking others who might have more to offer.

If you want to benchmark your own social media influence or identify and reward brand advocates, then both systems are useful, although I would argue that PeerIndex gives more of a focus on a person’s expertise and area of interest. But I’d be careful about basing my social media strategy solely on either tool.

  • Sarah Celland, Marketing manager at ecommerce services provider Snow Valley

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