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Making wishes come true

A new application which compiles a wish list for web shoppers could convert more site visits into sales.

With so many fashion retailers moving into ecommerce, it can be hard for consumers to remember just where they found that perfect dress or shirt that they couldn’t quite afford before pay day. Wishpot.com believes it has come up with a solution.

Launching this month in the UK, Wishpot is a US-based social ecommerce platform that allows customers to save products they like onto a central wish list held by Wishpot. Registration on the site is free and users are then given the option to download the Wishpot button onto their browser.

Once this button is downloaded, users can go onto any website, find a product they like and, once on the product page, click the Wishpot button to add it straight to their wish list. This is a great way for consumers to organise and plan their shopping and is advantageous for retailers because it ensures customers never forget where they found an item. Etailers can also add the Wishpot button to their product pages to encourage customers to use the tool.

Part of Wishpot’s appeal is that it is fully integrated with Facebook, meaning users can share wish lists with their Facebook friends - perfect for gifting.

Wishpot also gives retailers the option to add a ‘Shop’ tab to their own Facebook fan page. An XML feed from the retailer allows Wishpot to automatically update each retailer’s Shop page with the retailer’s chosen products. From here, Facebook users can add those products to their central Wishpot list or click the ‘Buy it’ button to take them directly to the retailer’s transactional website.

Another feature of Wishpot is a tool to notify consumers when a product in their wish list has either become available (if the item was previously out of stock) or gone on Sale, pushing customers back to the site to make a purchase. However, this tool is not yet available on UK sites but Wishpot is planning to launch it in the near future.

With competition in fashion etail growing ever fiercer, Wishpot could be a valuable tool to help retailers hold their customers’ initial interest, as well as providing another avenue to encourage brand awareness while also building repeat customers and sales.

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