Nick Ede Creative director at PR firm Eden CanCan
I’m a huge fan of the Matches website and spend a lot of time and money there. With its razor-sharp edit of the international menswear and womenswear collections and its renowned customer-focused identity, Matchesfashion.com has brought the luxury of its London-based bricks-and-mortar stores into the online arena.
The website is unique in bringing both male and female consumers an experience in high-end designer fashion. It has an incredibly impressive portfolio of names that range from the iconic - Givenchy, Yves Saint Laurent and Lanvin - to up-and-coming brands such as Suno, Saloni and Beyond Vintage. Its menswear stable is equally diverse, spanning classic labels as well as those that are cutting edge.
Reflecting the customer service of the bricks-and-mortar Matches stores, the site offers the services of online stylists and sends out personalised emails to notify customers when products from their favourite designers arrive in their size.
Customers can review the collections stocked and note their interest in any forthcoming product. They are then alerted by email as soon as the product is delivered, before it is even uploaded online. This great service has also been extended to the stores, where customers are able to browse through the [seasonal] look books on iPads and receive the same service as online clients.