Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

monsoon.co.uk

Max Childs Senior marketing manager for Europe, Middle East and Africa, Adobe Scene7.

Monsoon’s high street branding transfers well online, with bold purple dominating the site design and complementing the striking, high-fashion images. The online shop features straightforward navigation by category, while new arrivals run across the bottom of the home page to entice shoppers with fresh merchandise.

When viewing individual products there is a good depth of zoom, although the pop-up zoom image is no larger than the product image - going against market research, which suggests that shoppers overwhelmingly prefer full-screen zoom. Some products offer alternative views, but there is no zoom capability on these. Also, 360-degree spin would deliver the visual details shoppers need to purchase. Giving customers the opportunity to view clothing ‘in action’ via a short video would help to push more people towards a purchase.

The site offers pretty good basics but could do more by suggesting complementary items to create outfits. There is no ability to filter by size, colour or stock availability, and there are no ‘social shopping’ features such as user reviews and best-selling items.

Monsoon is missing a trick by showing the same items available in multiple colours individually - and not listing the other colour swatches alongside. If Monsoon showed colours per product on the category pages, more products per page could be shown, helping to boost sales.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.