Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Paul Bidder Commercial director of digital consultancy Red Ant

Upon entering, I’m presented with an online shop with beautiful typography and imagery depicting a luxury retailer with a modern twist.

Searching for ‘pink handbag’ in the text search I am taken directly to a product. But surely they have more than one pink handbag? (It’s for my daughter, of course.) Yet for some reason my expected results page is nowhere to be seen.

Moving through the site, that feeling of quality starts to wane. The design of internal pages does not feel as crisp as the home page, product videos have no control options and page loading is not the quickest. Functionality, as you’d expect from a site as successful as this, works well and displays products and categories without clutter. However, text searches are not consistent, even though I used very similar keywords, and the refined filter search for a greater depth and breadth of product range could be improved and refined further.

Running a quick automated ‘under the skin’ check finds a number of errors and warnings, JavaScript issues, poor alt text and broken pages. On the plus side, it should not take much to correct these issues and improve accessibility.

A little design refresh and the introduction of a refined filter search would give the site that sparkle again.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.