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Pinterest tips for retailers

Advice from Natalie Brova, marketing writing manager at etailer ModCloth

1. Research Pinterest and see how much traffic is coming from it to your site. If your community is already active and engaged with Pinterest, it is an organic move for you to join them.

2. It’s all about introducing your brand. We utilise it for brand awareness and engage with our customers. One of our first, and easiest, decisions was to avoid self-promotion, given that it’s not a platform we use to drive sales for ourselves.

3. Be genuine. Our boards are all about interests that we share with our followers – DIY, food/recipes, cute animals, fashion – these are things we’ve always been passionate about.

4. Choose gorgeous photos. It seems obvious, but when you have a fabulously lit pic of a cupcake in a pretty setting versus a pic of the cupcake in poor lighting on an unappealing tablecloth, the good lighting and pretty setting will always win out.

5. Choose content carefully. We’d never create boards that are virtually copies of our product feed. We do, however, have a board curated by our ModStylists and they use it to post a mix of fashion inspiration, beauty ideas and products.

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