Pretaportobello.com invites users to browse the virtual stalls of the capital’s finest markets, including Portobello, Camden and Spitalfields.
The product on the site can either be filtered by type (on the left-hand side) or by the Market Stalls navigation section along the top, where product is filtered by brand.
The innovative part of Pretaportobello.com is the Let’s Trade section, which allows users to enter a ‘best offer’ price on a product. The trader is then given the option to accept the offer and, if successful, the user can go through to the checkout.
The site also has a number of other areas to attract users’ interest, including a Market Trends section which filters product by trend and a Vintage section. The home page is used to link through to each of these sections and entice the audience to browse, trade and buy.
Overall, the site is easy to use and is a great way to find different brands or haggle for that bargain that London’s markets are famous for. Not only does the site provide customers with a platform to find unique product, it also gives small brands and market traders the opportunity to gain a whole new audience.