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Middlesborough indie department store Psyche relaunched its website last month. Designed by Visualsoft, the site gets over 60,000 unique users a month but Psyche is hoping this will increase rapidly following the revamp.

Psyche plans to use marketing tools including pay per click, search engine optimisation and affiliate schemes to drive customers to the site and wants online sales to match that of its bricks and mortar store by this time next year.

The site links directly to Psyche’s stock control and EPoS systems, allowing tight control and synchron-isation between store and online.

The site incorporates a refining tool that Psyche believes is vital for retailers with its volume of product. Customers can search by product, brand, colour and price, and anything a browser views is stored and displayed in a “recently viewed” box to allow a quick return to purchase items.

The Psyche site is easy to use, has multiple currency options and even includes RSS feeds on the latest product uploads. The low drop-off rate at checkout proves that the refining and marketing tools are working. The only criticism is that the “spring/summer 10” category is live on the site but no product is available to view.

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