Footwear etailer SoleHeaven is putting its faith in QR codes and a fictional character called Trainer Angel.
Footwear etailer SoleHeaven.com launched its latest marketing campaign this month, helped by a fictional character called Trainer Angel and plenty of QR codes.
The story behind the campaign is that the Trainer Angel is obsessed with trainers, and appears at certain locations overnight to position a shoe in a high-up location, such as hanging up a brick wall, for all to see. Close by is a poster of the angel, with a digital QR code between its wings.
Consumers can scan the QR code with their mobile device to go directly to a Trainer Angel website, where they can join a community and receive special deals via the site or the Trainer Angel Facebook and Twitter pages.
The idea behind the campaign is to push brand awareness on the street through an exciting and interesting concept that will grab people’s attention. The use of QR codes then allows the customer to continue their experience with the brand and join the community, whereby SoleHeaven acquires potential new customers.
QR codes aren’t new, but as customers become more familiar with them they offer an ideal way of moving them from an offline campaign to a website. SoleHeaven uses the codes well, as they retain an intrigue, encouraging customers to scan the code to see what’s behind it.
Paul Bolton, director of multi-channel product and promotions technology company IVIS Group, believes there are many ways that retailers can start using QR codes. “Using QR codes on product labels and rails in-store to provide more information to the customer is a way to engage the customer in the shopping experience.”
So whether it’s to drive traffic, engage the customer or give further information, QR codes are a cheap and effective way for retailers to enhance customers’ experience with the brand. Click here to read 10 tips on using QR codes.