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Registerring a domain name

A domain name is merely the address that people use to find you or your company on the web; it’s what you type in the browser’s address bar to go to a specific website.

If you are going to run a business that depends upon people buying from your website or, even if not, if you want to host a website that explains and publicises your business, you will need to register a domain name and then design your web page.

When choosing a domain name, it can be your name (if it is available) or, alternatively, a name that describes your business.

There are a number of organisations that you can find on the internet that allow you to check if a domain name is available and if so, allow you to purchase such.  Once you purchase the domain name, you can then set about building your website and using it to drive business.

What happens if someone has already registered my domain name?

Sometimes, someone will already have registered the same name that you want to use.  Often you will have no choice but to see if you can find a different name.  Sometimes however, the name may be registered by a company whose business it is to register millions of domain names and then wait for someone to offer to buy the rights to such name.

If you find yourself in this second situation, you should consult your legal adviser since, depending on the registrant of the domain name, and the particular circumstances, they may be able to recover the domain name for, for example where it was registered in bad faith from a third party who was aware of your business or trading name, and deliberately registered the domain name for that name in order to try and sell it back to you for a profit.


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