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Shop.camper.com

Spanish footwear brand Camper has been selling in the UK for almost a couple of decades now and for those who love its at times unconventional-looking shoes, its website is a treat.

The transaction branch of the main site, shop.camper.com, is the place to go if you can’t find the size or model of shoe you’re looking for. Women’s, men’s and kids’ ranges are available, as well as accessories.

While Camper loves to bring out new ranges, it also treasures those designs that have worked in the past - such as its Peu men’s style. That means you can go online, order the style and colour of your favourite, and vamoose - it arrives at your address in the very near future.

The transactional part of the site is simple. In today’s crazy world of Flash-designed websites this is a pleasure.

You don’t have to download the latest software version of Flash, you can see exactly what you are getting and order.

The product layout area of the site is uncomplicated too. There are four views of the shoes, a zoom function, and that’s it. Choosing a shoe is also easy. Just tick the box. No annoying drop-downs or clunky navigation.

Payment is a quick and painless “enter your details and get back to work” system which doesn’t require hours of thinking and going around in circles, which is something a lot of transactional sites could learn from. There is also a helpline to give you a bit of a nudge in the right direction if you cannot manage the form.

André Rickerby is Digital content manager at trends analysis website WGSN

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