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Stellar line-up unveiled for Drapers Digital Festival

Experts from John Lewis, River Island, Farfetch, Michael Kors and Levi’s have joined the speaker line-up for the inaugural Drapers Digital Festival at the Hilton London Bankside on 25 April.

The festival will centre on the theme “The new rules of personalised fashion – a personal approach to fashion ecommerce and all things digital”.

Talks and panel sessions will explore solutions to the key challenges around personalisation and how to analyse shoppers’ preferences to tailor their experiences on mobile devices, among other topics.

Speakers will include Damon Sloane, general manager of ecommerce at Michael Kors Canada; Marc Rosen, executive vice-president and president of global ecommerce at Levi’s; Mark Felix, online trade director at John Lewis; Michael Kliger, president of Mytheresa; Núria Nicolàs, ecommerce director at Uterqüe (Inditex); Josie Roscop, customer director at River Island; Roger Graell, online sales director at Mango; Ephraim Luft, chief product officer at Farfetch; and Mark Wright, digital managing director at Jack Wills.

Live judging of four Drapers Digital Awards categories will also take place on the day. Industry experts will decide the winners of Best Use of Mobile, Best Digital Marketing Campaign, Best Use of Content and Best Tech Start-Up.

The winners will be announced at the glittering awards ceremony in the evening.

A series of exclusive fringe events will take place on 25 April and throughout the week, including a Twitter workshop and an innovation tour at John Lewis’s headquarters.

To book your tickets to the Drapers Digital Festival and see the full programme, go to https://digitalfestival.drapersonline.com

 

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