A new social media platform that will be available only through its own wearable technology will launch in October.
Say Wearables will launch a Kickstarter crowdfunding campaign in September to help raise awareness and capital for the launch. It has already secured an undisclosed amount of funding from Google and Facebook to develop its technology.
Its initial product, the Say necklace, will have a small digital screen with a colour display, which can be worn as a necklace or a pin badge, and will display images and videos chosen by the user.
The necklace will link via Bluetooth to a smartphone app, that will enable the user to select images, take photos or videos to put on their profile, and display them on their necklace.
“We found that wearables on the market at the moment do not address the specific needs of the younger generation,” said Uri Keren, who co-founded Say with a team of other, unnamed tech entrepreneurs.
“They want something fashionable, something that allows them to express themselves and they want something that will allow them to connect with their friends. We realised that if we created a wearable device that will allow people to express themselves in a wearable way then we would be on to something.”
Much like Instagram or Snapchat, brands can also create profiles or channels where they can share media, which users can follow.
In terms of business benefits, Keren sees this “channel” aspect of Say as a way for businesses to promote and display their brand, encouraging users to share the images they like by displaying it on the Say necklace.
“When brands release media on their channels the consumer can automatically connect to that content and immediately wear it,” he explained. “It creates direct engagement between the consumer and the brand, and each consumer becomes an ambassador for the brand.”
Keren could not confirm a price for the necklace at this stage.