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Landing on the home page of the Christian Louboutin website, users can immediately see it is a site with a difference.

Led by design and built-in Flash, it invites users to enter the digital world of the luxury footwear brand. Users are then greeted by a suspended shoe which they can click on to view the latest collection.

The collection pages are built around different themes and rather than a standard navigation, they give users the option to click on different images to view a selection. The selection is then shown on the page with a bottom scroll feature which is used to click on each pair of shoes to see a larger image of them. Each product shot then has a zoom feature as well as colour options and heel height. However, customers cannot buy directly from this page but are instead given the option to ‘find a store’.

The same applies when users go to the spring/summer collection section. This part of the site does not allow users to filter product, which means things can get quite confusing.

Overall the site stands out from the rest. However, if Christian Louboutin was to become transactional online, less emphasis would need to be placed on design and more on user journey and experience.

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