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Affiliate site Little Black Dress, which launched last week, welcomes visitors with a message: “Behind this magazine portal lies everything that is so sensational, so rousing and delectable about the LBD for you to behold.”

Aiming to provide strong editorial coverage to support the transactional element, the Little Black Dress home page is split into three sections – Latest, Collection and Editorial. The Collection column is dedicated to shopping and clearly displays the latest product with a ‘Buy now’ link.

The Latest and Editorial columns show similar editorial content with features such as ‘The 10 LBD commandments’ and ‘Back to Black: a history of the vintage LBD’. While this is all appealing, it will be interesting to see how Little Black Dress moves forward with its editorial content.

When clicking through to an article, users can scroll down and view a selection of dresses that are available to buy that relate to that article. This is a good way to move users around the site, although may work even better if displayed above the fold.

Overall, the concept of this affiliate site is a good one. However, it needs to ensure it is pushing the product as much as possible to gain the biggest returns on affiliate sales.

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