Users landing on the home page of the new Marni.com website find a slightly confusing concept: the images are small compared with the white space and a lot of the content is below the fold.
However, users can reach the shopping area by clicking on a link on the top-line navigation.
The shopping area itself is clearer and easy to navigate. Users can choose which product sector to look at. Unlike other sites, Marni uses a side-scroll option at the bottom of the page with small images to indicate the items available.
Drop-down filter options let users sort product, but they have to click on the smaller images at the bottom in order to see the item clearly.
Users can then click through to the individual product page where they are offered view options and more detailed information on the product.
A blog, or “waffle”, allows Marni’s director of special projects, Carolina Castiglioni, to communicate with the brand’s customers. In addition to the personal opinion, the video and image-led content will appeal to the Marni customer. The blog does, however, take the user away from the main site and has no clear links to take them back to actually shop with the brand.