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The recently relaunched Not Just a Label (NJAL) site, which promotes and sells pieces from up-and-coming designers, uses new features and photography to make an impact.

On the home page, visitors are greeted by a number of photographs in a grid format showcasing some of the designers on the site. The photography is good and the photos show a good selection of what is available on the site. Each section then links through to a specific designer’s page.

Navigation has moved from the side to the top of the page - much easier to use. The Online Shop is the first navigation item, showing this site is serious about its transactional element. There is also a ‘How it works’ page.

There is an extensive designer directory, and the country-filter option emphasises the site’s global element - there are currently more than 6,000 designers from 88 countries. Not all designers are transactional, but they can show their lookbooks online and link to their own transactional sites.

The site also has a Community area, profiling the schools and colleges NJAL partners with, while the Events section suggests exhibitions and pop-up stores that may be of interest.

Overall, the site looks great and has a range of extensive information.

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