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www.shopatpdt.com

After recently opening its first store on Belfast’s Lisburn Road, premium womenswear indie Please Don’t Tell has launched a transactional website.

The first thing to note with the site is the unusual url – www.shopatpdt.com. The indie will need to work hard to remind customers of the correct url and has taken the first step in doing so by paying to ensure it appears at the top of a Google search.

The site’s design is simple. Section pages have the added We Love area on the right-hand side which displays an item with a description of why it has been chosen. However, the section pages don’t have filter options, which isn’t much of an issue but could become one if the retailer decides to up the quantity of product on the site.

Product pages have detailed information on the item displayed, as well as a number of image options. There is the added incentive for users to increase their basket size with the Match Maker section, which suggests items to complete the entire outfit.

The site gives the user a good indication of who the retailer is, and is emphasised even more in the Our Journal section which provides advice on the latest trends and links back to the site’s transactional area.

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