Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

After recently opening its first store on Belfast’s Lisburn Road, premium womenswear indie Please Don’t Tell has launched a transactional website.

The first thing to note with the site is the unusual url – The indie will need to work hard to remind customers of the correct url and has taken the first step in doing so by paying to ensure it appears at the top of a Google search.

The site’s design is simple. Section pages have the added We Love area on the right-hand side which displays an item with a description of why it has been chosen. However, the section pages don’t have filter options, which isn’t much of an issue but could become one if the retailer decides to up the quantity of product on the site.

Product pages have detailed information on the item displayed, as well as a number of image options. There is the added incentive for users to increase their basket size with the Match Maker section, which suggests items to complete the entire outfit.

The site gives the user a good indication of who the retailer is, and is emphasised even more in the Our Journal section which provides advice on the latest trends and links back to the site’s transactional area.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.