The relaunched Eden Park site has a slick look and feel.
The home page image immediately communicates the brand heritage and association with rugby. All links on the home page are above the fold and there is a pop-up option to see further information and sign up to the newsletter.
When clicking on the shopping link, users are taken to a page that gives the option to enter the menswear, womenswear or kidswear areas.
The left-hand side of the page offers links to the user’s shopping bag and account, as well as the chance to view lookbooks.
This section remains on the left of the page throughout the navigation of the site, keeping what has been bought on continuous view.
Product pages also have a pop-up option, allowing the customer to make an ‘express purchase’, meaning they can add the item to their bag straight from this page.
Product images are all on models and a range of different view options is available as well as a zoom. The only option that is slightly hidden is the ‘you may also love’ pop-up link, which is on the bottom right and could be missed.
Overall, the site looks good and is extremely easy to use and navigate.