Zara.com has finally made it to the UK, but the new transactional site for the Inditex-owned fast-fashion chain has had a number of launching errors that don’t appear to have been rectified.
When visiting the site and clicking through to the UK version, users are greeted with large campaign images and a number of filter options. Each channel landing page is set out in a similar way, with the same type of image forming the background. While this technique is clean, it lacks the innovation and wow factor customers would expect from Zara.
The site is easy to navigate but when Drapers filtered the search by dresses, the majority of images did not load. The product pages give a number of different image views but when clicking on the + sign to zoom in, the image only pops up in a slightly bigger format, rather than the expected full-blown image.
The product pages give plenty of details, such as aftercare information (like washing and ironing) and delivery and returns information.
Overall, the site is sure to attract an audience that has been waiting for the option to buy Zara product online. However, while it has all the basic features, it is disappointing that simple tools like zoom are not available, and Zara’s online store really does not stand out from the crowd.