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With sophisticated, innovative and super-demanding consumers, the German retail market requires innovation from brands and retailers alike.
Drapers investigates the real costs of running an online operation for fashion retailers, and analyses what steps retailers can take to make the most of this fast-growing route to market.
Demand for designer names and brands with a story to tell is helping the childrenwear market stay buoyant through difficult retail times.
Drapers visits Chinese ecommerce giant JD.com’s headquarters to find out how developments in its fulfilment capabilities could benefit UK brands.