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Digital retail


Retail's new digital toolboxSubscription

Digital trends in fashion retail can be gimmicky and fleeting, but in 2019 retailers will recognise the practical role new technologies can play. 

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Review of the year 2018: Drapers' most-read storiesSubscription

Look back on 2018 to see what Drapers readers thought were the most interesting stories of the year.


Shop your screenshots: how one app is driving influencer sales Subscription

US-based app is helping influencers to monetise their fashion content, and let their fans buy into the look.

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Hit or Miss: testing retail’s technology developmentsSubscription

It is not only high street stores that come under the microscope of Drapers’ mystery shopper. Here we put retailers’ latest digital tech innovations to the test.

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