Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

drapers bespoke web header

Drapers Bespoke: Content tailored for the fashion industry

Drapers Bespoke is Drapers’ content marketing agency that uses our expertise and unrivalled networks to produce premium content that gets clients’ messages across.

Our events, reports and interactive content are all designed to help retailers do their jobs more effectively.

To hear more about our work, you can sign up here to be notified about our reports, webinars and events.

drapers bespoke tailored campaign new2

Drapers Bespoke campaigns dive deep into the issues affecting fashion retail today, covering everything from digital innovation to changing consumer behaviour.

We are constantly speaking to the industry about their goals and challenges, meaning we are ideally positioned to advise on the best way to frame your campaign and ensure it reaches the right people.

Bespoke campaigns can be designed around clients’ goals. Our products include:

  • Roundtable discussions
  • Masterclasses and workshops
  • Networking events
  • In-depth reports
  • Video
  • Webinars
  • Advertorials

drapers bespoke flagship heading

We also run a series of flagship projects that are created and led by our editorial team. 2019’s projects include:

The Connected Consumer: Our annual update on how multichannel fashion consumers are evolving.

Gen Z and Millennials: These fast-evolving, diverse groups are fashion brands’ consumers of the future. This new report, publishing spring 2019, will provide a comprehensive and in-depth look at how they shop for fashion today, and how they are likely to develop.

Sustainability: The brands leading the way, the latest innovations and the industry’s overall progress.

Multichannel trends: The latest technologies and trends retailers need to know as the multichannel model continues to mature.

A few of our 2018 campaigns

dre sustainability index 286x220

Drapers x ReGain

Drapers’ campaign with recycling app ReGain and parent company Yellow Octopus produced our first special report on sustainability, exploring the environmental impact of fashion and how to tackle its myriad problems. This was followed by a breakfast at the Ritz where we held a discussion with 14 retailers on some of the biggest challenges they are facing.

ebay small

Drapers x Ebay

Throughout 2018, in partnership with Ebay we have published quarterly digital trends reports, exploring what has emerged in digital fashion retail over the previous three months and providing a snapshot of how fashion is performing online. The reports will generate a total of 800 downloads over the year.

attraqt 286 x 220

Drapers x Attraqt

Drapers worked with Attraqt throughout 2018, using bespoke events and content to communicate Attraqt’s unique take on automation and creativity in retail. Our April drinks event attracted retailers including Selfridges, Debenhams and Cos, while our October private dinner saw the launch of our report exploring where in the customer journey automation can help.

trustpilot email roundup 286 x 220

Drapers x Trustpilot

Drapers worked with Trustpilot to launch our first Drapers Guide – the Drapers Guide to Customer Reviews. The report is a practical and engaging guide that answers retailers’ questions on the topic, using case studies and expert comment to fully explore the issue and provide useful and up-to-date insight.

Meet the team

rebecca thomson

Rebecca
Thomson

Head of content

Responsible for overseeing the content of all Bespoke projects. Contact her with any editorial or content-related queries.
rebecca.thomson
@emap.com

laura dalton

Laura
Dalton

Senior events manager

Laura manages all of our events. Contact her if you would like to be added to our invite list.
laura.dalton
@emap.com

johnnie norton

Johnnie
Norton

Account manager

Contact Johnnie on 0203 953 2728 for any sponsorship queries relating to ecommerce, payment, EPOS software/hardware, marketing software, AI, merchandising tools and start-up tech.
johnnie.norton
@emap.com

Paul Stewart

Paul
Stewart

Commercial director

Paul is responsible for all commercial streams across Drapers. Contact him with any commercial questions.
paul.stewart
@emap.com

Kirsty McGregor Drapers Editor

Kirsty
McGregor

Editor

Kirsty is editor of Drapers.
kirsty.mcgregor
@emap.com

Coming up

Connected Consumer breakfast
Discussing our latest research, exploring how multichannel fashion consumers are evolving in 2019.
24 September 2019. Email laura.dalton@emap.com for a place.