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Drapers Bespoke: Content tailored for the fashion industry

Drapers Bespoke is Drapers’ content marketing agency that uses our expertise and unrivalled networks to produce premium content that gets clients’ messages across.

Our events, reports and interactive content are all designed to help retailers do their jobs more effectively.

To hear more about our work, you can sign up here to be notified about our reports, webinars and events.

A few of our 2019 projects:

Drapers Clipper Guide to Growth

Guide to Growth

The Drapers and Clipper Guide to Growth portal helps retailers and brands overcome the challenges they face in the current market as they strive for growth. Answers can be found to all the burning questions including how to make supply chain packaging sustainable, what the rent-to-turnover ratio should look like when opening stores, and how to forecast stock buying.

Klarna Next gen

The Drapers and Klarna Next Generation Entrepreneurs report highlights the founders and chief executives that are changing fashion. Discover the industry's game-changers, innovators and boundary-breakers, as well as emerging businesses that exhibit innovative, entrepreneurial spirit.

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The Connected Consumer

This Drapers multichannel customer insight report - in association with Oracle and Channel Adviser - shines a light on how fashion shoppers are using mobile, social and store shopping. It explores how online and mobile habits are changing, and charts which channels are becoming popular among younger consumers.

Gen Z and Millenials

Drapers worked with Klarna and Translate Media to take an indepth look at how Gen Z and millenial groups are changing, and how they feel about the fashion industry. What are the similarities between them, what are the differences, and where are the opportunities for brands designing and making clothes for these groups?

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Drapers Bespoke campaigns dive deep into the issues affecting fashion retail today, covering everything from digital innovation to changing consumer behaviour.

We are constantly speaking to the industry about their goals and challenges, meaning we are ideally positioned to advise on the best way to frame your campaign and ensure it reaches the right people.

Bespoke campaigns can be designed around clients’ goals. Our products include:

  • Roundtable discussions
  • Masterclasses and workshops
  • Networking events
  • In-depth reports
  • Video
  • Webinars
  • Advertorials

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We also run a series of flagship projects that are created and led by our editorial team. 2019’s projects include:

The Connected Consumer: Our annual update on how multichannel fashion consumers are evolving.

Gen Z and Millennials: These fast-evolving, diverse groups are fashion brands’ consumers of the future. This new report, publishing spring 2019, will provide a comprehensive and in-depth look at how they shop for fashion today, and how they are likely to develop.

Sustainability: The brands leading the way, the latest innovations and the industry’s overall progress.

Multichannel trends: The latest technologies and trends retailers need to know as the multichannel model continues to mature.

Meet the team

Drapers Bespoke Graeme Moran associate editor


Associate editor

Overseeing all Drapers Bespoke projects, contact him with any editorial or content-related queries.
020 3953 2768

Paul Stewart


Commercial director

Responsible for all commercial streams across Drapers, contact him with any commercial-related questions.
020 3953 2054

laura dalton


Senior events manager

Managing the Drapers Bespoke events portfolio, contact her if you would like to be added to our invite list.
020 3953 2630