Looking to lauch a label or start a retail business? Here are some top reads that will help get you closer to success.
The Business of Fashion: Designing, Manufacturing, and Marketing
The Business of Fashion: Designing, Manufacturing and Marketing (Fifth edition) by Leslie Davis Burns, Kathy K Mullet and Nancy O Bryant
Ideal for keeping up with the quickly evolving landscape of the fashion industry, this fifth edition offers updated information on the design, manufacture, marketing, and distribution of fashion products in a global context. Packed with research-based content, this book provides insight on the organisation and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organisational, and global changes on every area of the business – from 3D printing, to social responsibility to sustainability.
Bloomsbury Academic, £70, to be published 20 October 2016
How to Set Up and Run a Fashion Label
How to Set Up and Run a Fashion Label (Second edition) by Toby Meadows
You may be a talented designer ready to launch your own line, but do you know the business basics? That is where this handy book comes in. Covering everything from PR and marketing to manufacture and finance, this no-nonsense guide is ideal for designers in the final stages of starting up their business to ensure that they have not missed anything before they launch.
Laurence King, £21, September 2012
New Rules of Retail
The New Rules of Retail by Robin Lewis and Michael Dart
Industry gurus Lewis and Dart explain how consumer power, enabled by technology and globalisation, is revolutionising retail, warning that survival in these changing times calls for a business model based on pre-emptive, continuous distribution, customer connection and total control of the value chain. The duo also revisit case studies such as Ralph Lauren and Sears to demonstrate how retailers must continue to evolve in the era of ecommerce, data-mining, and tiered distribution.
Palgrave Macmillan, £10, August 2014
Retail 101: The Guide to Managing and Marketing Your Retail Business
Retail 101: The Guide to Managing and Marketing Your Retail Business by Nicole L Reyhle and Jason A Prescott
Whether you are a successful business owner or a retail newbie, this is a useful guide for wherever you are on the retail ladder – it is useful for learning new skills and for referring back to. From how to successfully manage, market, grow and develop online, it provides solutions to many of the questions you may have about your retail business.
McGraw-Hill Professional, £14.99, July 2014
Fashion Designer Survival Guide, Start and Run Your Own Fashion Business
The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business by Mary Gehlhar
Mary Gehlhar, an industry authority who acts as a consultant to hundreds of designers, takes readers behind the scenes, giving essential information on starting – and maintaining – a successful career as an independent designer. Including first-hand advice from industry giants such as Donna Karan, Tommy Hilfiger and Diane von Furstenberg, this little paperback is packed full of the tools a new designer needs. Helpful topics covered include financial advice, and tips on sourcing fabrics, marketing and branding, dealing with press and celebrities, and how to put on a catwalk show to remember.
Kaplan, £12, July 2008
Social Media for Fashion Marketing: Storytelling in a Digital World
Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy Bendoni
This book explores how social media marketing platforms are used by fashion industry professionals to better understand their target audience, determine digital strategies for growth and to create effective new media tools. The book examines industry trends in social media marketing, and provides insight through digital case studies and interviews with industry figures from brands such as Burberry and Nike.
Fairchild Books, £40, published February 9 2017