To inspire you for 2014, we feature some of the best of the recent festive window displays
The festive season may now be over and the January Sales are in full swing, but it won’t be long before visual merchandisers start planning their Christmas windows for 2014. With that in mind, Drapers takes a look back at some of the most eye-catching displays from 2013.
Harvey Nichols, Knightsbridge
The luxury department store is renowned for its Christmas windows and 2013’s offering did not disappoint. An eye-popping starburst concept was used throughout, with striking mannequins dressed in a selection of outerwear set against a dramatic lighting installation.
Fenwick, New Bond Street
Ballerina Elena Glurdjidze, from The National Ballet’s production of The Nutcracker, launched department store Fenwick’s enchanted forest-inspired display.
Banana Republic, Regent Street
Typical festive fare was shunned in favour of low-key but polished trend stories at Banana Republic, including an après ski theme. Nevertheless, a Christmassy feel was provided thanks to oversized silver baubles and lights framing the windows. Cosy knits and partywear featured in this womenswear and menswear display.
J Crew, Regent Street
For its first Christmas in the UK, J Crew threw the tinsel around by creating a robot and a car within its tinsel-framed windows, as well as shiny gold balloons. Mannequins were kept simple - although some donned tinsel bearskin hats.
Selfridges, Oxford Street
A giant Charlotte Olympia shoe formed the centrepiece of a mini winter wonderland at Selfridges. Miniature rides and attractions were scattered around the scene, complete with a big top, giving it a circus-like feel.
Ted Baker, Oxford Street
Ted Baker delivered a humorous message in a North Pole setting, dominated by a penguin dressed in a rocket pack made from Christmas treats, which had a window to itself.
Hackett, Oxford Street
Masked, suited-up male mannequins, including one swinging from a chandelier, and a parrot delivering presents to a tree made for a sophisticated yet cheeky look at Hackett.
Next, Oxford Street
Next presented women’s partywear with casual shoes in front of a holly-strewn backdrop.
Gant, Oxford Street
Gant’s clean and sophisticated range, including gold dresses, women’s fur jackets and slick menswear, was exhibited in Christmas domestic-themed settings such as a living room and house exterior. Mannequins were surrounded by gifts and decorations to raise the festive mood.
Browns, South Molton Street
Designer independent Browns adopted a homely yet elegant look with a living room-style backdrop. Gifts surrounded mannequins’ feet and cocktail glasses on the fireplace ensured a festive feel.
Liberty, Great Marlborough Street
The Christmas cracker inspired Liberty, which used jagged lines of graphics and lights to encapsulate the bang of a cracker. Partywear and accessories sat amid this explosive theme.
Matches, Marylebone High Street
Accessories and outerwear filled Matches’ glittery gold, advent calendar-inspired window.
Psyche, Linthorpe Road, Middlesbrough
Department store Psyche spread a giant cracker across three windows. Menswear mannequins at both ends ‘pulled’ it apart, resulting in gift-wrapped presents tumbling out of the centre.