Ecommerce has revolutionised the world of retail, opening new channels and opportunities for retailers.
In the past, opportunities for many small to medium businesses ended at the borders of their own country and international trade was only for large multinationals. Today, the global marketplace provides opportunities for companies of all sizes.
However, many companies limit their customer base to their home country due to the challenges or unknowns of selling internationally. Today’s consumers are all over the world, technologically savvy and they enjoy shopping online to purchase a variety of products. Fashion and accessories are popular purchases. The Amazon Marketplace offers the tools and resources, including order fulfilment, to help retailers reach tens of millions of potentially new customers EU-wide and also in the US easily and cost effectively.