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Global Report: Why global expansion is top of the agenda

At a Drapers roundtable breakfast discussion on the branded fashion market this month, there was one topic every guest unanimously wanted to discuss.

It wasn’t product. It wasn’t price. It was international retailing.

The other topics were important and generated some good discussion points, but as guests introduced themselves - whether they operated in the luxury, mid or young fashion market - it was clear overseas expansion was top of their agenda.

It’s not surprising, for two reasons. First, it’s where growth will continue to come for many UK fashion businesses, as our domestic market saturates and the economy falters.

Second, it’s an area that even the most advanced and revered UK businesses are still getting to grips with.

Should you take a punt on an emerging market to stay ahead of the competition? If so, how should you go about it? How do you weigh up the risk between consumer demand and an undeveloped domestic infrastructure?Do you adapt your product? How do you adjust pricing?

With so many questions, no wonder international expansion is occupying the minds of our readers. This is why we’ve launched our global issue, to help you make decisions about which markets to enter, avoid or expand in.

And remember to keep the discussion going online at www.drapersonline.com/global so you can compare notes with your peers and offer your own opinion on our analysis and the opportunities in the different international markets.

This may be our first global issue but it certainly won’t be our last.

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