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How I got here - Nichola Toner

M&Co’s website and customer services controller stepped straight from uni into the ecommerce arena.

What does your diary look like today?

It kicked off with a promotions meeting with various directors and department heads. We’re redeveloping our website so a lot of my days are taken up with that. I’m also working with my team to launch a new category on [value retailer] M&Co’s website to support our spring dress promo. Then I’ll finish the day with a meeting with a potential supplier for our outbound packages.

Which task are you most looking forward to?

The task I’m definitely most looking forward to is working with my team to launch a new category. They all work so hard and it’s great when you see sales as a result of something that you’ve done as a team.

What meeting do you wish you could postpone?

That would have to be the meeting with a potential supplier. Sales chat is so boring and I could be doing so much more with my time. Let’s hope they can save me money to make it worth my while.

How did you get to where you are today?

After graduating I was undecided about whether or not to study towards a PhD. Then a job ad for the position of assistant website editor for M&Co’s Kylie Klub website caught my eye. Being a mum to an eight-year-old girl at the time, I thought this was the perfect job to combine my degree and love of writing with the understanding I had about the age group that the Kylie range is aimed at. I applied and was working for the company within two weeks.

It was a bit of a whirlwind; I went from not even planning to work full-time to having my first ‘proper’ post-university interview, to then getting the job with a company I’m still working for. I have an inquisitive mind and pick things up really quickly, and have always tried new things at work. I’ve been really fortunate to be part of M&Co’s online development.

What has been your career highlight?

Winning Large Online Retailer of the Year at the Scottish Retail Excellence Awards in 2010.

How do you see your career progressing?

I want to continue to develop in my chosen field and be the best I can be, as well as developing my team. I feel valued by M&Co and I want to expand my understanding of how the business operates and grow both online sales and the importance of the department as a whole.

What advice would you give to someone wanting to follow in your footsteps?

Always put the hard work and effort in and find the answer to something for yourself. Strive for the job above your current position, show you can do it and don’t expect to be given opportunities – make your own.

If you could work in another area of fashion, what would it be?

Marketing has always excited me so I’d like to spend more time in that field, especially around catalogue design and production.

Salaries for this position range from £45,000 to £65,000 (estimate by Michael Page International)


2011  Website and customer services controller, M&Co

2008 Website services controller, M&Co

2006 Ecommerce manager, M&Co

2006 Marketing and ecommerce co-ordinator, M&Co

2005 Website editor, M&Co

2003 Assistant website editor, M&Co

2003 Graduated Media BA Hons 1st Class, University of Paisley

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