Deepak Saluja, director of digital and marketing at recruitment agency Success Appointments, on how to become a global head of marketing/marketing manager.
“To pursue a career as a global head of marketing / marketing manager you need to be dedicated and prepared for hard work to get your foot in the door. A good way to start is by securing internships within the marketing department of global retailers or those who have plans to roll out international stores, which will then hopefully lead to a permanent position as a marketing assistant.
In order to stand out and be the full package, marketing candidates should ideally have a relevant marketing degree plus further CIM [Chartered Institue of Marketing] certificates alongside their work experience. A keen interest in lifestyle and fashion is essential along with a polished appearance, strong communication, confidence and the ability to cope in a pressurised environment. As you potentially will be working International territories, language skills will also be key.
To progress to a marketing manager position you will need to show that you have led campaigns, are able to handle multiple projects, demonstrate versatility by being able to do admin as well as the more glamorous areas such as events and photo shoots, and perhaps co-manage marketing budgets and input into strategy.
For global head of marketing roles, you will have solid experience of launching into International markets, whilst leading a team and ownership of budget and international strategy.
For manager level, you would need for three to four years’ experience within a marketing function and that experience should ideally be from a global fashion brand. For ‘Head of’ roles, the required experience will be six to 10 years. They will pay close inspection to their main responsibilities, such as creativity, projects that they have championed in the global space, and achievements from campaigns they have had ownership of and been involved in to a large degree.
Marketing managers/head’s of global can also expect long hours, from working in the office to store events, to launch parties in a variety of venues. However, marketing roles can be very rewarding when the hard work pays off.
For a marketing manager salaries are around £40,000 to £50,000, whilst global head of marketing roles can command salaries ranging from £55,000 - £75,000.”
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