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How to be a head of design

This week Ed Fella, general manager at recruitment agency Le Pont, tells you how to land a job as head of design.

“A head of design requires an array of different skills and experience. The best route into the fashion design world is by achieving a product related degree from one of the most recognised universities. However, key to laying the foundations for your career is to secure as much hands-on design experience as possible, ranging from internships to freelance work where possible.

Integral to working through the ranks as a designer is the ability to deliver technically sound design and sketch work, coupled with creative and unique ideas. Translating imagery and inspirational looks into commercial designs is key. From working across specialist product areas and types, you will keep abreast of catwalk and industry trends on a global level and have the ability to convert these ideas into designs which meet your customer profile.

Once operating at head of design level you will take full responsibility for production work completed by the design team and for providing the strategic direction for the department in maximising the company’s overall full potential.

A head of design must inspire creativity, yet have commercial awareness in ensuring all design meets the business’ overall and target customer profile. Balancing both of these is challenging, yet when delivered can be hugely rewarding.

Salaries at this level range from £65,000 to £85,000.”

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