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How to be a head of marketing

This week Tess Rummer, recruitment consultant at CVUK, tells you how to land a job in marketing.

“The first thing most successful candidates in marketing have is a degree in the field. Some people can work their way up from within an organisation but the vast majority of people will specialise in Marketing in their university studies. Whilst studying, the best way to gain exposure is to do as many unpaid internships as you can within businesses you feel may interest you. Don’t be afraid to try all different types of brands and companies – this is a great chance to understand what the job will be like before you enter full time employment – the more diverse your experience, the better position you’ll be in to make the right choice.

After studying it’s about starting from the ground up in an entry level role, in most cases as either a marketing assistant (in-house) or account executive (agency). From here it’s about proving yourself; ask questions, take on extra responsibility, be proactive. After that your choices become crucial - mix up the businesses you work for to avoid being pigeonholed, but make sure to go down the route you see yourself in long term. Marketing is a competitive field and our clients like seeing, and often request, candidates with industry experience.

Whilst working, keep yourself abreast of marketing world happenings by subscribing to websites and publications. Then it will come down to hard work and making great relationships. “Be the role before you are the role” is what we tell our candidates. Prove you can do it before being given the title and progression will come naturally. Normal progression will see you moving from assistant to executive before management becoming an option.

The more you take on and the further you immerse yourself in what you’re doing, the more you’ll gain out of it. The people who succeed are the ones who consider it to be more than just a job, who try new ideas, who are curious and whose passion drives what they do.”

Salaries range from £60,000 to £70,000 depending on the size of business (Estimate provided by CVUK).

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