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How to be a lingerie design manager

This week Salma Sodawala, senior consultant for design, technical, production and sales at Henry Fox Recruitment, talks to Drapers about how to become a lingerie design manager.

“In order to be a lingerie design manager you have to be both passionate and driven. You would usually have studied a contour degree at university, enabling you to have an understanding of both the design and technical skills required within this area, along with a placement of ideally six to 12 months.

To create a successful lingerie range trim and print are integral. So along with garment design you will be heavily involved in the sourcing and development in these areas to strengthen the product proposition. Employers will be looking for really directional, conceptual pieces within a portfolio showing both catwalk influences along with vintage inspiration.

Lingerie has taken a much greater presence within the retail arena within the last few years and has become much more driven by fashion and trend rather than comfort and practicality.

Lingerie brands are taking up key positions on the UK high street - with the likes of Victoria’s Secret on Bond Street, for example - and driving retailers to evaluate their current offer and build it to include mix and match loungewear, nightwear and separates ranges, along with expanding the hugely successful shapewear market.

Salaries for this type of role range from £55,000 to £70,000, plus benefits.”

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