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How to be a marketing coordinator

This week Nick Cooper, head of division for digital and marketing at Freedom Recruitment, explains how to secure a role as a marketing coordinator at a fashion brand.

“Do you want to embark on a creative marketing career within Fashion retail? Well then here are a few tips:

The competition is tough for school leavers and graduates, so you need to always be open to intern positions as this will give you a great insight into working within the industry and help you decide what areas you are most interested in.

It certainly helps to be totally passionate about the brand you are approaching or indeed working for. Do you understand the organisation’s brand positioning? Most people will have an affinity for some brands more than others, so research what companies you feel most inspired by or can relate to.

Hard work isn’t a skill, it’s an attitude and every potential employer will want to see you demonstrate this. The fashion retail market can be fast paced and the workloads are high. However, a positive approach and the ability to work in a deadline driven environment will see you in good stead in order to progress your career, and the rewards are worth it.

Salaries can vary from anywhere between £18,000 to £22,000 for entry level positions, to £22,000 to £26,000 for those with a couple of years of experience, and then go higher as your career moves forward. However, while money is of course important there is no better feeling than seeing your brand run an advertising campaign or release a new product line either online or in print which then reaches a huge audience and knowing that you helped make that happen.”

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