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How to be a marketing manager at a high street retailer

Deepak Saluja, managing consultant, ecommerce & marketing, Success Appointments

A good way to start a marketing career is as a marketing intern, with the hope that if you make a good first impression, they’ll be asked to stay on permanently. Alternatively their first appointment could be as a marketing assistant.

It’s best to have the whole package to offer the employer. This means doing a marketing degree, top-up with a professional marketing qualification from somewhere such as the Chartered Institute of Marketing, and get an industrial placement in a marketing division, so that they are equipped with the right academic background and relevant practical experience.

Ensure that you have experience of all round retail marketing, such as point-of-sale, in-store events, and marketing campaigns.

Show that they have led campaigns, are able to handle multiple projects, demonstrate versatility by being able to do admin as well as the more glam stuff such as events and photo shoots, manage marketing budgets and have P&L budget responsibility.

They need to demonstrate strong skills in creativity, but also be commercial and understand that their campaigns/ideas must add to the bottom line, and have a keen interest in lifestyle and fashion. Other skills should include strong communication, being confident, and able to cope in fast pace and pressurized environment.

Employers look for 4-5 years’ experience within a marketing function and preferably that experience should be from a fashion brand or business. They will pay close inspection to their main responsibilities, such as creativity, projects that they have championed, and achievements from campaigns they have had ownership of and been involved in to a large degree.

Hard work, and to have to think creatively as well as commercially. They may need to be considered in a slow pace or reactive in a more-fast paced promotion driven environment.

They can also expect long hours, from working in the office to store events, to launch parties in a variety of venues.

For a retail marketing manager salaries are around £35,000 to £45,000.

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