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How to be a marketing manager for a premium fashion chain

Success Appointments’ consultant for digital and marketing Kathryn Yardley tells you how to become a marketing manager at a premium fashion chain.

To pursue a career in premium brand marketing you need to be dedicated and prepared for hard work to get your foot in the door. A good way to start is by securing internships within the marketing department of luxury/ high end retailers which will hopefully lead to a permanent position as a marketing assistant.

In order to stand out and be the full package, marketing candidates should ideally have a relevant marketing degree, plus further Chartered Institute of Marketing (CIM) certificates alongside their work experience. A keen interest in lifestyle and fashion is essential along with a polished appearance, strong communication, confidence and the ability to cope in a pressurised environment.

To progress to a marketing manager position you will need to show that you have led campaigns, are able to handle multiple projects, demonstrate versatility by being able to do admin as well as the more glamorous areas such as events and photo shoots, manage marketing budgets and have profit and loss budget responsibility.

Premium brand employers will look for 4-5 years’ experience within a marketing function and that experience should be from a similar fashion brand, preferably luxury or high end. They will pay close inspection to their main responsibilities, such as creativity, projects that they have championed, and achievements from campaigns they have had ownership of and been involved in to a large degree.

Marketing managers can also expect long hours, from working in the office to store events, to launch parties in a variety of venues. However, marketing roles can be very rewarding when the hard work pays off.

For a premium marketing manager salaries are around £35,000 to £45,000.

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