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How to be a multiproduct designer

Cherel Pacey, senior recruitment consultant for Fashion and Retail Personnel, on how to become a multiproduct designer for a fashion brand.

The best route into multiproduct design starts with completing a design degree at a well respected university such as Nottingham Trent, Central St Martins or Manchester Metropolitan. When an employer is flooded with potential entry level designers, qualifications will often be used as an initial filter. This should then be combined with relevant internships and/or workplace experience; with menswear, contact menswear brands or departments, for example. You’ll need to be flexible when getting your first position, as the job market for designers is extremely competitive.

If you are already a designer and keen to get into a multiproduct role, you will need experience in more than one area, such as jersey and wovens for example, to show your versatility. Most design jobs now look for CAD skills in potential employees, such as Adobe Photoshop or Illustrator, and you will also need commercial awareness and a good eye for, and knowledge of, both catwalk and high street trends and colours, as well as strong creative design skills.

It isn’t just designing that this role involves; it is also likely to include some presenting of ideas at meetings and international travel, so a positive and confident manner is required. It would suit someone who likes variety and wants a wider scope in terms of the product they work on. Such a position would be challenging, but also very rewarding and exciting.

Salaries for this position range from £15,000 to £45,000.

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