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How to be a sales communications manager

This week Michael Page Sales’ regional director Alex Hall tells you how to work your way towards becoming a sales communication manager.

“A graduate sales role within a consumer goods company is an ideal start to a career in the retail industry. However, there are more avenues to explore as the leading retail employers will provide adequate on-the-job sales training, so starting in a junior commercial role within a leading retailer is also a great way to work towards being a sales communications manager. Candidates must be able to demonstrate their enthusiasm and passion for both the role and company in order to succeed. Employers want candidates that have instinctive sales attributes such as confidence, determination and a results-oriented approach. As well as these core skills, value alignment with a prospective organisation is key.

The necessary base skills and personal attributes of a high calibre sales communicator are to have the desire to put the customer first, superb communication and organisational abilities, and also to be able to meet and exceed targets. A passion for the category you are working within, whether that be clothing, food or books is also key. To ensure progression to the next level, candidates must develop their sales skill sets throughout their career, as well as build strong relationships in the industry. As a team leader and someone that will be training and developing people, it is crucial for a sales communicator to be a natural motivator.

Salaries for this type of position range from £25,000 to £30,000.”

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