Success Appointments’ consultant for digital and marketing Kathryn Yardley on how gain a role as a social media marketing manager.
A good way to start your social media marketing career would be to intern within the digital marketing team of a retailer to gain exposure in a head office environment, and of its channels of social media. If you show a strong interest in its social media outlets and have some innovative ideas you may be asked to stay on permanently. Alternatively your first appointment could be as an online marketing assistant with a view to specialising in social media.
To have the whole package you would ideally have a marketing or PR degree and an industrial placement in a marketing division, along with internships in PR or ecommerce. You may also have your own blog and be an accomplished user of social media sites.
To be a social media marketing manager you need to keep up to date with the latest ways to communicate to your customers through online channels, be that Facebook, Twitter, YouTube, Pinterest and Instagram. You would need to demonstrate strong communication skills and be very commercial and creative with a good understanding of your target customer and their interests and social media usage.
Employers will look for candidates with around three to five years’ experience within an online marketing function and preferably within a fashion retailer or lifestyle company.
A role in social media is very exciting and fast paced as technology to keep in contact with customers is continually developing and as you progress you would expect to take ownership of strategy for this area and manage an assistant. You would also attend industry events such as Social Media Week to keep abreast of activity.
A social media marketing manager would command a salary from £30,000 in a smaller operation up to around £45,000 for a large retailer depending on experience.