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How to be a store manager

This week Ed Fella, general manager at recruitment consultancy Le Pont Appointments, tells you how to secure a job as store manager at a busy fashion store.

“The key to being a successful store manager in retail operations is experience, passion and determination. The right attitude will enable future success in your career.
You will have worked in retail at an advisor and supervisor level so that you can fully understand all aspects of customer service and day to day workings on the shop floor. Usually the most successful store managers have progressed from entry level in retail operations and have experienced a wide range of responsibilities across store operations.
From here you will then progress through the management route. You will be exposed to managing and delivering numerous different activities in store, a key factor in making the role exciting and varied.
You will be responsible for a whole variety of different areas of work, ranging from maximising sales performance by utilising sales reports, to making informed commercial decisions, keeping up to date with competitor and local market trends. A key role will be to feedback business performance to area and regional managers, along with reviewing profit and loss reports and taking necessary actions to reduce cost whilst maximising your store’s profits.
Overall a store and retail management career is varied, fun and rewarding, especially when your store is performing and delivering exciting results for your company.

Salaries can vary from around £40,000 to £60,000 depending on turnover and the size of the store.”

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