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How to be an in-house PR, marketing and sales manager

Sophie Allison, consultant at recruitment agency Harveen Gill, lifts the lid on how to become a PR, marketing and sales manager

This particular position has an unusually wide remit; although PR is inherently part of sales, this also adds marketing into the mix. Having a degree for this kind of role would certainly be an asset, preferably one in PR or marketing, followed by some work experience in the PR world to show that you can understand strategy behind where a brand is being shown, and a good press contacts book. Retail sales floor experience would also be very useful as it would show you have knowledge from the other side of the sales fence.

The role would require someone who was very good at fostering relationships, with good negotiation and interpersonal skills as well as the desire to grow turnover and profit. You would also need a creative mind to come up with innovative ways of marketing the brands, and some digital ecommerce knowledge would also be pertinent. You would need to be calm, methodical, non-emotional and logical, as this would likely be a role with plenty of twists and turns. 

The variety in this role would make it hugely fulfilling, and would allow the person to spearhead brand growth in a very holistic manner. It would be a great role to get under your belt both emotionally and, potentially, financially.

Salaries for this position range from £35,000 to £60,000.

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