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How to become a marketing and website manager

Henry Fox’s Leonie Gold on how to secure a role as a marketing and website manager.

Great communicator, creative thinker, exemplary organisational and management skills – these are just some of the qualities you’ll need to become a marketing and website manager.

A degree in Marketing or another discipline, such as Advertising or Communications would be advantageous. However you will also need to build up your internet and marketing knowledge of everything from website design, to digital marketing, PPC [pay-per-click] and SEO [search-engine-optimisation] to affiliate marketing, HTML coding and social media so that you are up to date with the latest trends in the industry.  Having a good base knowledge of lots of different areas will then enable you to choose a specialism down the line, hone your skills and become an expert, which will make you a very attractive asset to any potential employer.

Once you achieve your goal of becoming a marketing and website manager one of your main responsibilities will be to use online marketing to communicate with the brands’ customers and make sure your team achieves their targets of driving traffic to the website. Building up your own presence online and securing a following can also impress a prospective employer, who recognises that if you’ve built your own personal brand you could also do the same for their company.

Readers' comments (1)

  • so you need the usual vanilla qualities followed by a degree in, well just about anything, and knowledge... in pretty much everything to do with websites?

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