This week, Thom Staight, regional director at specialist recruitment company Michael Page, talks to Drapers about how candidates can work towards becoming a web content assistant for a fashion brand.
“A good foundation for a career as a web content assistant is a degree in journalism or English. While this is not essential, it can provide the right grounding for developing the strong written skills needed.
Good entry level roles to position you to transition into web content are ones with a writing background such as copywriting, PR, journalism or communications. Training on the job is the best way for you to learn and progress your career, so these types of roles, with a good balance between creative and technical skills will put you on the right path.
To move to the web content side you’ll need to ensure you build up knowledge/experience of content management systems (CMS) and HTML. If you’re lacking these technical skills then there are lots of courses available at training organisations such as Econsultancy, Chartered Institute of Marking, The Institute of Direct and Digital Marketing and the Digital Marketing Institute.
The most attractive candidates are ones who can show they have a good understanding of the brand they are interviewing for. Getting a company’s tone of voice right is critical, so employers want to be confident that a candidate will be able to interpret messages and then have the skills to adjust the tone as appropriate. The role is extremely writing heavy, so attention to detail is also critical, along with consistency and clarity.
People who have a creative mind-set, strong communication skills and a technical/analytical aptitude are most suited to a career in web content.
A real benefit of working in this industry is that there are a lot of good job prospects. In particular, it links with many functions in a business such as, digital marketing, communications, design, ecommerce, and trading. As a result it can be a stepping stone to any number of different roles.
Salaries for this type of position range from £25,000 to £27,000.”