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Indicator, May 17 2014

What’s selling now in the world of mainstream fashion?

Women’s

  • Isabelle Hamilton Owner of Magowans Fashions in Ballynahinch, County Down, Northern Ireland

“Avalon (£60 to £200) and Olsen (£50 to £150) are driving sales right now. Olsen jeans in bright colours are popular at £80 in the straight, simple style, because that’s what is fashionable, and trousers are selling well from Avalon. Business has been steady as usual; average spend is about £100 and we don’t need to do Sales or promotions because we have a steady footfall.”

  • Jane Levingston Owner of Angies in Budleigh Salterton, Devon

Capri

Capri

“Capri (£49 to £150) and Michèle trousers (£50 to £150) are selling well. The Capri tunics in coral, lime and blue (£59 to £75) always perform at this time of year because we’re by the beach. We had some tourists over the bank holiday weekend, which gave us a boost. But business is unpredictable - no two days are the same.”

“Lightweight summer dresses priced from £59 to £95 by Oui Moments and Sandwich are selling this season. Bright-coloured tunics and holidaywear have been popular. It’s been a busy start to the summer and I’m really pleased because it’s been better than last year.”

  • Sarah Tacey Buyer at Shirt Sleeves in Newark, Nottinghamshire
  • Carole Ridley Owner of Carole Ridley, which has three stores in Kent

“Yacco Maricard is our best-selling brand. The most popular piece is a Japanese pleated shirt (£180 to £300). They come in a cross-section of colours and they’re a great style for women who aren’t shaped like Angelina Jolie. We recently bought in some French macs from Prêt Pour Partir, priced at £330, which we found at the Paris shows.”

  • Sheila Calander Owner of Allanas in Dunoon, Argyll, Scotland

“Our Poppy knitwear (retailing from £30 to £75) continues to impress. Lebek outerwear, in particular the rain jackets (£129 to £159), are always good sellers. The lighter colours have been selling better this season. To be honest, it’s quite slow at the moment, but that’s a sign of the times.”

  • Joanna Brown Owner of Indigo in Wollaton, Nottingham

“Our best-selling brands are Yest, Fransa and The Masai Clothing Company, which we always stock and their prices range from £50 to £60. Yest summer dresses in red and green block colours (£49 to £59) are doing well. It’s been busy all season and a lot busier than last year - a supermarket has recently opened opposite, which has helped footfall.”

  • Jillian Hart Owner of Jillian Hart Fashions in Derby

“NYDJ jeans (£139 to £149) have been popular, as have Michèle casual trousers in the jeans style, at £115. These are easy-fit, transitional and good in-betweens for the mixed weather. We recently bought in Just White blouses (£95), which sold out,
so we ordered more. They’re casual blouses that go well with jeans.”

Men’s

  • Lee Kennedy Menswear buyer at Barkers of Northallerton, North Yorkshire

“We recently changed our menswear from formal to more lifestyle collections. Providing ‘brands on people’s lips’ is reflecting on our uptake; we are 10% up on trade and Gant, Lyle & Scott and Fynch-Hatton are our top sellers. Lyle & Scott short-sleeved shirts at £65 are a top performer. Customers will pay £90 for polos, and £120 for knitwear. Vibrant colours such as orange and yellow are doing well on polos and red on chinos.”

  • Martin McElhinney Buyer at McElhinneys in Ballybofey, County Donegal, Ireland

“The mainstream market is doing very well, with brands offering strong collections this season - it’s where all our sales are coming from. Bugatti, Boss Black and Gant are doing best. We introduce one or two brands a season. Mark-up is essential and we look for 2.7. Footfall is high, which I think is due to consumer sentiment recovering.”

  • John Wilkinson Owner, Shorts of Corbridge, Northumberland

Meyer

Meyer

“Giordano’s double-collared polo shirts for £70 have sold out and we’ve placed another order. The trim details on shirts by Oscar of Sweden, at £95, are popular. Orange, pinks and lilacs have been this season’s trendiest colours. We’ve started to buy some of our stock in season - we have less time to sell but create bigger profit margins.”

“Meyer, Sunwill and Olymp are our bestsellers. They all have a great fit for our customer and offer a little bit extra with their trims and detailing. Footfall has disappointed but we are managing to stay slightly up on trade.”

  • Grant Mitchell Director of Cooper & McKenzie in Dundee
  • Phil Darlaston Owner of Philip James Menswear in Hinckley, Leicestershire

“The bestsellers are Fynch-Hatton and Meyer. Meyer cotton trousers from £79 to £89 in bright colours (mainly slate, blue or red) have been popular. Our core customers are always looking for something new with great quality and style, while the younger customers stick to branded clothes. Footfall and trade has done very well - we’ve been up for 15 weeks. We have a loyal customer
base that trusts us to bring in the right brands.”

  • Colin Barbour Director of Barbours in Dumfries, Scotland

“Bright pastels have been in demand, rather than the usual greys and navys. Barbour, Olymp and Douglas are selling best as they offer great quality for the money. We are always looking for something new and fresh but we are a steady and traditional store and our brands are all performing well. Barbour’s quilted Ariel Jacket at £119 and £149 is the top seller.”

  • Sarah Alexander Managing director of Ahernes of Hellifield, North Yorkshire

“Short-sleeved Barbour shirts for £54.99 are the biggest seller. Barbour and Gardeur are the two most popular brands. Footfall has been down, but we’re doing well due to our online store. We are restocking Aquascutum after 30 years; it’s a brand the younger generation aspires to.”

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