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Industry Insight

Drapers

The latest supplier and technological developments that you can't afford to miss

A student at the London Technical Fashion Academy in Hackney, east London

Government urged to support creative educationSubscription

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Fashion industry leaders have signed an open letter urging the government to recognise the “critical” role of creative education for young people, the creative industries, and for the economy as a whole.

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Where next for influencer marketing? Subscription

With the majority of Instagram’s 800 million active users following at least one fashion influencer, the importance of this group is continuing to increase.

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Q&A: Romney Evans, co-founder, True Fit Subscription

Ahead of the Drapers Digital Festival in May, Drapers speaks to Romney Evans, co-founder at headline sponsor True Fit. 

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Industry insight: Building a great ecommerce customer experienceSubscription

86% of customers are willing to pay more for a better customer experience. Give them what they want.

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Industry Insight: The fashion retailer's guide to personalization Subscription

Embrace personalization in the right way without coming off as too intrusive and tear down the walls standing in the way of customer’s purchase intent and purchase itself.

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DHL Award for International Fashion Potential 2018 winner announcedSubscription

Knitwear brand Hades is the winner of the DHL Award for International Fashion Potential 2018.

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Industry Insight: Affiliate marketing in fashion - trends the industry can’t ignore Subscription

Online fashion is thriving. Affiliate network Awin work with over 1600 fashion clients and last year the average fashion brand saw 10% growth and a typical basket of around £66. 

Poq peak trading report 2018

Preparing for Peak: Understanding peak trading trendsSubscription

It’s coming up to that time of the year again. The fashion industry is relentlessly preparing for peak, and the most innovative and customer-aligned brands will be soaring ahead.

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Industry Insight: Disruption hits UK brandsSubscription

The retail apocalypse is real. It’s here in the UK and across the world. A shift in consumer behaviour was a long time coming, but retailers have been slow to act on it.

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Industry Insight: How messenger marketing will change UK fashion Subscription

Increasing digitization in all areas of life is reshaping the way we communicate. Technology allows people to always be connected and always be online, which has allowed communication trends to change and grow rapidly. Social networks seem to have passed their prime: Messaging apps allow more direct and immediate connection, and have become the most popular form of digital communication. 

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Carmel Clothing: global expansion and consistent performanceSubscription

Managing director Simon Blayne explains how Carmel Clothing is investing to stay ahead of the competition

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