Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

First Insight: Diversity and Inclusivity study

What is this?

Bringing you Content From the Industry

Gender Disconnects - the state of consumer spending on diversity and inclusivity in the UK and US.

First Insight conducted a consumer study in the US and the UK on the importance of inclusion and diversity factors, as well as shopping behaviors and influences driving purchase decisions.

As diversity and inclusion issues gain greater attention in retail worldwide, the study explored similarities and differences between male and female shoppers in the US and UK, related to the importance of diversity factors when making shopping decisions and expectations by consumers in both regions following the launch of an offensive product.

First Insight’s findings are based on the results of US and UK consumer studies fielded in September 2019. 

Click here to download the report

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.