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Lingerie and men's accessories Indicator, September 6 2014

What’s selling now in the world of Lingerie and men’s accessories?


Natasha Kirby Owner of Creaseys in St Peter Port, Guernsey
“Our classic bras and panties sell best from our most popular brands, Triumph (£30) and Calvin Klein (£45), as people are in need of basic underwear throughout the year. We don’t introduce new brands that often - we try to focus more on the products our customers favour.”



Lisa Williams Owner of Vanilla Fudge in Cheadle Hulme, Cheshire
“The department stores in the surrounding area are going into Sale, as well as their online stores going 50% off on all collections, so that has been hitting us hard lately. I wouldn’t say there has been any increased impact on trade since last year, but the swimwear from our most favoured brands such as Chantelle and Wolford (both starting at £100) have been our bestselling items this summer.”

Sheila Wykes Owner of Turnbulls Lingerie in Carlisle
“There has been a lift in trade since last year; it all depends on the weather and if people are motivated to go out and shop. Balconette bras are our most sold item this season from brands such as Panache, PrimaDonna and Marie Jo, all ranging from £50 to £90.”

Mariane Rolfe Owner of Kathryn Rolfe in York
“We try to introduce new brands each season. Our newest is Mimi Holliday, which will be delivered in a few months. Bras and thongs are our biggest categories, and within these our most popular styles include plunge bras from PrimaDonna, Marie Jo and Empreinte, all ranging from £60 to £70.”

Andrea Baldwin Manager of The Fitting Room in Ilkley, West Yorkshire
“The good weather doesn’t seem to affect us but the local area brings tourists into the store. Bras have been popular, as well as swimwear from Marie Jo (£140), PrimaDonna (£82) and Empreinte (£125).”

Caroline Randell Owner of Caroline Randell in Wimbledon, London
“We normally introduce new brands every season - Chantal Thomass is our most recent. Stella McCartney (£50 to £60) and La Perla (£70 to £80) demi-wire bras have been selling consistently strongly these past couple of months.”

Gwyneth Tooke Owner of Puremischief in Lytham St Annes, Lancashire
“Most customers trust my judgement when I introduce new brands. Spanx is our latest one this August; we hope customers will enjoy the brand. Our basic bras (£60 to £90) and swimwear (£70 to £95) have been the bestselling items this year, our most popular brands being Simone Pérèle, Marie Jo and PrimaDonna.”

Mercedes Lee Owner of Prohibido Lingerie in Cambridge
“In the current Sale our bestsellers are Empreinte bras (£30), particularly the lace styles in dark blues, black and purple from the autumn collection, half-cup and low neck styles, Simone Pérèle underwear (£36) and Aubade swimwear (£35). Surprisingly, this summer’s good weather hasn’t affected sales as
much, and there has been a slight percentage rise in overall trade compared with last year.”


Oliver Sweeney

Oliver Sweeney

Alfie Hope Store manager of Capital Collection in Grimsby
“Our Vivienne Westwood leather fold wallets (£85 to £150) have been extremely popular. The Oliver Sweeney belt (£90) and socks (£16) collection has also been in demand. Sales have been good this summer, especially since the sale of accessories is not dependent on the weather. Surprisingly, it’s not men but their partners who come in and shop for their accessories, which are intended as gifts.”

Christopher Scotney Owner of Christopher Scotney in Leicester
“The body of Richard III was found two years ago and that really put Leicester on the map, and the football team is in the Premier League this year, so sales have been very good of late. Hugo Boss messenger bags (£95 to £189) are in high demand and so is the Giorgio Armani belt collection (from £141). December is the big accessories sales time for us, since most of these items are popular Christmas gifts. Paul Smith cufflinks (£55 to £85) and his striped signature coloured wallets (£155)
are popular.”

Tony Smith Store manager of Dartagnan in Chichester, West Sussex
“Our customers like their high-end brands and tend to buy more designer accessories. Hugo Boss belts (£80 to £120) are very popular. A close second would be Paul Smith’s accessories line - his belts (£60 to £120), wallets (£45 to £150) and cufflinks (£60 to £80). August is always a strong month for us in terms of sales but Christmas is even better. The Goodwood festival in July saw sales of trouser belts increase threefold. We would love to introduce new brands every season but it’s a very difficult market to be in since it is so specialist in nature. We would like to introduce Vivienne Westwood accessories but that would add another £4,000 per season onto our buying budget - we can’t afford that right now.”

Mark Goodman Managing director of Giancarlo Ricci in Liverpool
“Our location on Bold Street hasn’t changed for the past 28 years and our sales have always been strong, plus the good weather we’ve had recently has definitely helped. Hugo Boss shoes (from £110) and underwear (£18) are big sellers among our customers. Ralph Lauren brightly coloured underwear (£15) is also in high demand. Our Armani bags (from £150) and shoes (from £200) also do really well. We have a regular customer base so try to introduce new brands whenever we can to keep things fresh and exciting.”

Giulio Cinque Owner of Giulio in Cambridge
“People have been away on holiday for most of August so our sales have been slow, but this past bank holiday weekend has been one of our bestselling weekends in a while. Our Paul Smith messenger bags (£450) in soft leather do extremely well, as do our Dolce & Gabbana wallets (£300). The black Giorgio Armani rucksack (£1,500) is also in demand.”

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