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Mainstream footwear indicator 26 April 2014

What’s selling now in mainstream footwear.

Harvey Mann Manager, Peter John Footwear in Greenford, Middlesex

“Tamaris sandals and wedges (from £40) are selling well at the moment. We introduce a new brand once a year, but I find customers still come in for tried and tested brands. I’ve noticed a rise in sales because of the weather picking up.”

Julia Tarlton Owner, Arthur Tarlton in Somercotes, Alfreton, Derbyshire

“Lunar is our top-selling brand right now. The summer sandals from the range have been selling quite well (from £26.99). Business is completely dire and I have no idea why. It’s a really small village, and to be honest I think it’s down to the fact that everyone’s got toomuch stuff and there’s nowhere else for footwear to go.”

Tessa Hope Partner, Chantal in Lincoln

“Kennel & Schmenger (between £106 and £250) are our bestsellers. We tend to buy 10 styles from each brand we stock, but recently we’ve sold a lot of sandals and pumps. Business has been pretty good, and has particularly improved over thelast five weeks. We try and buy something that is hard to find, soif people want something differentthey come to us.”

David Gummer Co-owner,F Dickinson Footwear inUlverston, Cumbria

“Rieker sandals (between £69.99 and £85) are our biggest seller for women,and it’s all down to the good weather we’ve been having - it’s bringing people out into the sunshine and into the shop. A good mark-up is always essential. I look for a minimum mark-up of 2.4 on cost. It’s all about making money; anyone working on less margin than that cannot make aprofit. Business is simple - you have to buy a product. But, of course, you must be passionate both as a sellerand supplier. If you don’t have these qualities your business won’t survive, no matter how much product you have.”

Judith Frith Partner, Whittakers Shoemakers in Bolton

“Skechers is our best-selling brand at the moment, though I wouldn’t say one style is selling more than the others.I would say [sales are up] across the board really, and they start from £49.We don’t have a rule when it comes to how many new brands we take on each season, but to be honest we like to stick with the brands we have because that is what our customers know and want to buy.”

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