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Mainstream Indicator, April 5 2014

What’s selling now in the world of mainstream fashion?


  • Jean Watson Manager, Burgundy in Biggar, South Lanarkshire

“Tia and Godske are our top-selling brands, with the Tia tops (retailing from £80) and Godske jackets (from £100) most in demand. As the weather is so temperamental it’s been hard to call, but lighter-weight tops are starting to sell better. We tend to slowly bring in spring stock around this time every year, and we expect more summery styles to start selling now.”

  • Denise Coyles Owner, Barbara’s of Standish, Wigan

“Lebek tops sell well at £32.50. Last week we were selling lots of the black and white, but all the colours sell well. Compared with this time last year, sales are up. We just have to constantly keep up to date with our buying.”

“The Lebek rain coats (around £90) and the Poppy T-shirts (£17.99 to £30.99) are our bestsellers. Footfall isn’t that great, people just aren’t spending much these days.”

  • Sheila Callender Manager, Allanas in Dunoon, Argyll
  • Cindy Marritt Owner, Cindy in Sutton Bridge, Spalding, Lincolnshire

Betty Barclay

Betty Barclay

“Eugen Klein tops and trousers (£65 to £70) and Betty Barclay tops and trousers (£55 to £60) are our most popular branded items right now. Sales are much better compared with this time last year, which I think is down to us continually refreshing our product mix. Our customers are quite willing to try new brands.”

  • Pauline Jones Manager, Prelude in Westerham, Kent

“Our best-selling brands are Joseph Ribkoff and Frank Lyman. Joseph Ribkoff dresses sell on average for £150 to £250 and Frank Lyman dresses from £150 to £200, so it’s accessible prices for really great pieces. Our customers just love those brands.”

  • Jackie Lee Supervisor, Renes Lapelle in Lancaster

“Joseph Ribkoff and Frank Lyman are our most popular brands, with amazing dresses both at similar prices, from around £149 to £225. We carry a range of colours, but at the moment navy and white, and black and white, are trending. Footfall isn’t that great because of the weather, which I have to admit is holding us back a little.”

  • Irene Mackie Owner, Bentleys in Banchory, Aberdeenshire

“Michèle trousers are really popular with our customers. They come in five different colours and are accessibly priced from £110. Joseph Ribkoff evening dresses are also in demand and sell on average for £200 to £300. It’s hard to say exactly how consistent the sales will be; footfall just seems to be so up and down for us at the moment.”

  • Jan Howy Owner, Cudworths of Cleveleys, Thornton-Cleveleys, Lancashire

“Frank Lyman dresses are doing well (around £155) and the Faber knitwear (from around £90) is popular. I wouldn’t say footfall is great compared with the same period last year. I think online shopping is doing a lot of damage to fashion sales in bricks-and-mortar stores.”


  • Dougie Wilson Manager, Man’s World in Giffnock, Glasgow

“Our Gant casual men’s jackets in various colours are retailing well (£200). Business has been strong, which I think is because
we advertise locally to bring in extra trade as well as maintain our regular clientele.”

  • Brian Kelly Manager, McElhinneys in Donegal, County Donegal

“Boss Black jeans have been one of our bestsellers so far this year, coming in a range of styles (from £139). Our Superdry hoodies (from £64.95) are also doing well. Business has been great as we have had a lot of visitors to the area, bumping up sales.”

“Our Olymp shirts (from £55) have been strong sellers, probably due to the great price point and wide choice of colours. Meyer is also a successful brand for us, particularly the casual trousers (£100), which have proven to be popular with the more mature gentleman.”

  • Jonathan Williams Manager, Montague Jeffery in Northampton
  • Jim Darlaston Manager, Philip James in Hinckley, Leicestershire



“Our casual Meyer trousers (from £65 to £89) are quite popular, because they can be worn for all occasions. Fynch-Hatton casualwear has also been one of our strongest-selling brands (from £45 to £89), and the designs are great for the transition into spring. We are located on a main street which sees a steady flow of trade, so we’re doing quite well.”

  • Ian Hearn Manager, Shepherd & Woodward in Oxford

“Barbour International Steve McQueen jackets are popular as they are a great winter coat replacement with great design and detail (from £200 to £300). Magee lightweight sports jackets have also been a popular buy (from £250 to £300). Our footfall has been slightly lower compared with last year, but hopefully the warmer weather will help increase sales.”

  • James Hopps Manager, Barkers of Northallerton, North Yorkshire

“Our French Connection polos are retailing rather well, due to the good price point (from £22). Duck and Cover’s polos (from £39.99) are also in demand for the same reason. Generally, trading has been good.”

  • Mark Clifton Manager, Clive Continental Menswear in Aberystwyth, Ceredigion

“Douglas suits have been popular with our customers, as their construction is great (from £225 to £280). Brühl casual trousers are gaining in popularity as they are perfectly priced and easy to wear (from £59 to £75).”

  • Brian Parry Manager, Zaks Clothing in Cwmbran, Gwent

“Superdry T-shirts (between £30 and £50) have been strong sellers. Luke T-shirts have been flying out as they come in appealing colours and are very competitively priced (from £30 to £50).”




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