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Mainstream Indicator, August 30 2014

What’s selling now in the world of mainstream fashion?



Sarah Wilkes Manager of Amanda in Ashtead, Surrey

“Gina Bacconi shift dresses (£180 to £200) are selling well due to their fit and quality. Michèle trousers (£120) have a slimming look our customers love. People also invest in Gerry Weber (£150) jackets. If our customers like the colour, cut and shape of an outfit they tend to embrace new brands.”



Sally Jonson Manager of Angel in Okehampton, Devon
“Since the weather has taken a turn for the worse we’ve been selling a lot of winter dresses from Sandwich (£89). People also like the feel and fit of the Intown jeans (£70). The Pomadoro (£60) jersey wrap dress is popular among older ladies. We email our customers about new brands every season, so they are ready when the stock arrives.”

Venetia Anderson Buyer at Barbara Easton in Henley-on-Thames, Oxfordshire
“People have been coming in for tunic-style dresses from James Lakeland (£75 to £200) in soft greys, black and wine colours. Elisa Cavaletti (£125 to £295) skirts and tops have been very popular. People also find Deck by Decollage trousers comfortable because of the stretchy fabric.”

Carole Ridley Owner of Carole Ridley in Whitstable, Kent
“Xenia (£150) has these amazing taffeta and jersey dresses customers keep coming back for. Japanese brand Yacco Maricard (£200) has a beautiful collection of skirts and dresses, while Annette Görtz’s (£170) trousers have the perfect fit. We source most of our clothes from Who’s Next and Prêt à Porter in Paris.”

Kaye Millar Manager of Caroline of Comber, County Down
“At the moment Eugen Klein (£350) suits are in demand for the more mature lady. Jumpers from Rabe (£100) and Golléhaug knitted dresses (£80 to £95) are flying off the shelves. Hopefully it will be a cold winter so our season can get off to a good start.”

Sarah Milton Owner of Cover Up in East Sheen, southwest London
“Yerse is one of our biggest sellers, in particular its tops with pretty detail (£49.99). Cut Loose has a great collection of linen tops (from £50). The sky blue shade is in huge demand. We recently introduced The Masai Clothing Company (£70 to £110), which offers lovely printed dresses up to size 22.”


Vicki Allen Owner of Vicki Allen in Hale, Cheshire

“NYDJ jeans have been very popular (£139). Oui has a great collection of knitwear (£110) and T-shirts (£45) that the over-50s market really likes. We have, however, had two new charity shops open in the area, which mean we have lost customers to cheaper prices.”







Cindy Marritt Owner of Cindy’s in Sutton Bridge, Spalding, Lincolnshire
“Our bestselling brand is Eugen Klein, especially its jackets and longer skirts (£200). Michèle trousers are also in demand (£100), as well as Frank Walder classic dresses (£49 to £200).”


Tom Barry Owner of Barry’s Menswear in Mallow, County Cork
“At the moment customers are still purchasing summer styles such as Jack & Jones polos (£24.95 to £29.95), Selected Homme chinos (£69.95) and light shorts by Remus Uomo (£39.95 to £59.95). When we introduce a new brand such as XV Kings, we wait three seasons to see how well it performs.”

Dave Bulgin Owner of Astaires in Taunton, Somerset
“Our popular brands include Magee tailored jackets (£230), Brook Taverner formal shirts (£60) and Seidensticker casual trousers (£80). We are planning to launch Maddox Street London. Now that the roadworks have finished hopefully things will start to pick up!”

Lorna Crawford Owner of Cochrane’s in Belfast
“We’ve been selling a lot of short-sleeved shirts (£49 to £65) by Douglas and Seidensticker summer coats (£89 to £150). At the same time people are preparing for autumn, so Magee jackets have been fairly popular (£179 to £349).”

Nick Elson Owner of Colin Bell in Stamford, Lincolnshire
“We normally bring in a new brand every couple of years as it takes time for it to be established. Our latest addition is Meyer, which has sold a lot of shorts (£60 to £85), alongside lightweight trousers from Gant (£90 to £95). Sales haven’t been as good for jumpers, but we’re hoping to attract customers in the autumn.”

Andrew Prow Owner of Halon in Shrewsbury
“Brook Taverner sells the perfect little zip jacket (£40 to £100) for the unpredictable summer weather. Gabicci knitwear (from £45) is also a bestseller. All in all we are slightly ahead of last year.”


Darren Hoggett Owner of J&B Menswear in Norwich

“Customers like known brands, so it can be difficult to introduce new labels. General trade has risen 8% since last year, with the summer season proving a success. Fred Perry polo shirts (£55 to £75) are doing very well, as are jeans by Lee (£69.99 to £79.99).”




Jonathan Williams Owner of Montague Jeffery in Northampton
“Roadworks in our area are due to finish in a couple of weeks which should encourage greater footfall. Sales are the same as last year, although business as a whole is slightly down. Meyer trousers (£99.95) are our bestseller. Olymp shirts (£45 to £69) and Hugo James suits (£199 to £499) are other popular items.”

Phil Darlaston Owner of Philip James Menswear in Hinckley, Leicestershire
“Hopefully Morley, our new addition for autumn 14, will grab customers’ attention. Jackets by Fynch-Hatton (£130 to £150) and casualwear such as polos and T-shirts by Brook Taverner (£45 to £65) are always in demand.”


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