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Mainstream Indicator, July 26 2014

What’s selling now in the world of mainstream fashion?


Sue Ross Owner of Cream of Royston, Hertfordshire
“June was good because we went into Sale. Condici, John Charles and Gerry Weber are our main brands for womenswear, with tops starting at £40 and trousers £80 to £100. The average person is increasingly willing to spend more this year, whereas last year they were price-resistant.”

Teresa Ellingworth Owner of Betty Ann in Hinckley, Leicestershire
“Peruzzi’s white blouses (£115) and Michèle trousers (£105 to £119), Kapalua
wide trousers (£109) with matching tunic tops (£89), and Pomodoro printed/plain shift dresses (£69 to £79) and maxi dresses (£85 to £109) are selling well. Earlier in the year Olsen jeans (£85) were popular as they look quite summery.
We are pleased with demand, especially as we have just gone into Sale. Trading has surprisingly improved from last month.”

Mandy Dawson Owner of Amanda in Ashtead, Surrey
“At the moment Gerry Weber tops in general are selling, which vary from £40 to £80. Adini cotton sun dresses (£50 to £55) are popular too.”

Lynn Roberts Partner at No 10 of Horbury, Wakefield
“Patterned tunics from The Masai Clothing Company are doing great (£81), as well as bright dresses by Oska (£200).
In contrast, Sarah Pacini knitwear and trousers (starting at £179) in muted shades are proving popular. We think boutiques are faring best in the current climate as customers search for a personal service.”

Jane Forsdike Owner of Bijou Boutique in Ipswich
“Some of our best brands are Bianca, Emreco and Olsen. The coloured jeans and T-shirts are most popular, from £16.50 to £59, with Bianca and Olsen dresses costing around £89 to £99. The weather has been warmer here, which has increased footfall from this time last year.”

Elizabeth Hamilton Owner of Pandora in Midhurst, West Sussex
“All of the brands are strong sellers, but if I had to name a few it would be everything in Gerry Weber, Kirsten jackets and coats (up to £180) and the Michèle trousers range (£110 to £145). Sales have risen 10% from last year, and a new car park is planned, which should increase business.”

Barbara Thornton Manager of London House Fashions in Epworth, Doncaster
“Our best brands are Gerry Weber, Bianca and Olsen. Most dresses, trousers and tops range from £32 to £140. Business is rather quiet at the moment as many people are on holiday, but we’re still up on last year. This could either be due to a rise in people’s income, allowing them to spend more, or the better weather.”

Susan Fricker Owner of Handbags and Gladrags in Southam, Warwickshire
“We sell women’s tops, dresses, cardigans, trousers and jewellery from Nomads, Frank Lyman and Fever (all £35 to £100), among others. Trade has been a little bit better than last year as people tend to have more money. The move out of recession has encouraged the positive footfall and turnover.”


Lorna Crawford Owner of RL Cochrane in Belfast
“At the minute Magee, Douglas, shirts from Lorenza and Seidensticker
(from £49) are proving quite popular. Business is slightly better than last year, when there was no spring and winter arrived so early, whereas this year seasons have been much better.”

Huw Boyce General sales manager/buyer at Walker & Ling in Weston-super-Mare, Somerset
“The good weather is helping increase footfall to the store, resulting in positive performance for menswear. Woven striped shirts from Douglas (£28) have been very good for us this summer, as have its casual jackets (£90 to £100).
We are seeing demand for Meyer trousers (£80 to £90), as well as Weird Fish’s T-shirts (£20) and
macaroni sweatshirts (£49.95).”

Doreen Clayson Accountant at Nasons in Canterbury
“Sales have stayed about the same, but they do alter according to seasons and during the holiday time when people come out more for the Sale. There are so many brands at our department store. For menswear we offer Weird Fish T-shirts starting at £6 and Joules polo shirts around £34.95.”

Mathew Warnock Owner of Peddars of Sudbury, Suffolk
“Overall footfall has been in decline, but last quarter was quite encouraging. People have more confidence to spend money. Our bestsellers are Olymp shirts (£45), Scott by the Label broad trousers (£59.99), Fred Perry casual polos (£55) and T-shirts (around £25).”

John Robbens Owner of Mewes in Sunningdale, Ascot
“Gant is our top-selling brand, with Ralph Lauren shirts (around £85) a close second. Most menswear is doing well, particularly Gant polo shirts (£65) and classic chinos (£85).”

Derek McCormack Manager of William Majors in Shrewsbury, Shropshire
“Business is up 10% on last month, due to an upswing in the economy combined with the good weather. Short-sleeved shirts by Gant (£80), polo shirts from Ted Baker (£60) and long-sleeved shirts from Swedish brand Oscar (£90) are our standout sellers.”

Jane Lord Manager of Javelin in Bury St Edmunds, Suffolk
“Through the summer our bestsellers range from Ted Baker to Scotch & Soda shorts (£85), Armani polos (£63), Hugo Boss and Superdry T-shirts (£27). We have a very good store location on a busy high street. Our selection of brands is varied, helping us attract customers from nearby Ipswich.”

Linda Lawson General manager at Hourstons of Ayr, Ayrshire
“The middle-market customer is favouring Italian merino wool-mix crew-neck jumpers from Franco Ponti (£60), Bruno Saint Hilaire trousers (£135) and slim-fit summer check shirts from Esprit (£25) for the 30-plus man who wants style at affordable prices. Carabou shorts (£22), Gabicci T-shirts (£25 to £30) and a range of Jockey swimwear (£30) have been incredibly popular with all ages.”

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